Your craft could be paying you. Here's exactly how to start.
We've hosted more than 100 workshops, sold out again and again, and been trusted by brands like Danone, Spotify, ELLE and the Van Gogh Museum. Now you get the whole playbook: how to price, launch, host and grow workshops of your own.
Make money doing the crafts you love.
100+ sold-out workshops
- Your craft
- Your workshop
- Your audience
- Your pace
Workshops we've created for
Start with the free Workshop Starter Roadmap
Not ready to go all in? Start here. In a few quick pages you'll find out whether your idea is ready to launch, and what to do next.
- Check that your workshop idea is ready
- See what already exists in your market
- Find out if the numbers add up
- Plan a launch that actually gets bookings
- Get a realistic idea of your next step
You've got the talent. Now you need the plan.
Making something beautiful is one skill. Getting people to pay for it is another. These are the questions every maker asks first.
"I love my craft, but how do I earn from it?"
There's a path from hobby to paid workshop. It just isn't obvious until someone shows you.
"What if nobody buys a ticket?"
See the numbers first, fill your seats before launch, and launch with confidence.
"How much should I charge?"
Price for profit, not for panic. Know what every seat has to earn.
"How do I get people to book?"
Grab attention, build trust and turn followers into paying guests.
"Is this a side hustle or a real business?"
Either one. You decide how big it gets, and how fast it grows.
"What if I freeze in front of a room?"
A simple hosting flow keeps the evening relaxed for your guests, and for you.
Here's the good news: every one of these has an answer. I found mine the hard way, so you don't have to. And you don't need a big audience or a website to host your first workshop.
Your new workshop mentor.
With a background in business and psychology, I wanted to bring people together, and craft is a safe, comfortable space to show up just as they are. So I started The Craft Club: a small creative business that became a workshop studio.
We began with one table and a handful of guests. Today we host workshops for private groups and companies, and have created events for brands like Danone, Spotify, ELLE and the Van Gogh Museum.
Along the way I made every mistake there is to make: pricing too low, launching too late, hosting without a plan. These workbooks are everything I learned, written down so you can skip the guesswork.
My mission? Help you get paid for the workshop you've been dreaming of.
Side hustle or full-time dream? Pick your pace.
There's no single right way to build a workshop business. Start where you are, and grow when you're ready.
Start small
One workshop a month
A few workshops a year, around your job or studies. Extra income and lots of joy, with no risk.
Grow steady
A reliable second income
Regular public workshops plus private bookings, with repeatable systems that do the heavy lifting.
Go all in
A full-time workshop business
Corporate clients, a team of hosts and a calendar that fills itself. Your craft becomes your career.
The Craft Club difference
Anyone can teach you to sell a ticket. I'll teach you to build a workshop people remember.
People book for the activity, but they remember the experience. That's what turns one-time guests into regulars who bring their friends.
- The welcome
- The atmosphere
- The self-care moments
- The goodbye
Proven step by step
Everything I know. In your hands.
Every number, template and lesson that helped me fill workshops and land bigger bookings is in these two workbooks, ready to use.
No fluff, no theory you'll never use. Just the honest, tested, practical steps that took The Craft Club from one table to a fully booked calendar.
Straight from my own workshops
- A launch plan that fills your first workshop
- Workshop flow tips, from the welcome to the goodbye
- A cost and profit calculator for every seat
- Pricing for private, corporate and public events
- Meditations and journaling prompts for your workshops
- Paid ads made simple, plus how to read your analytics
- The workshop day checklist I still use myself
- Templates and examples, including my pre-workshop emails
By the end, you'll know how to
Price it
Work out what your time, materials and venue cost, and set a ticket price you feel good about.
Fill it
Launch with a plan, get the word out and sell your seats before the big day.
Host it
Welcome, guide and wrap up your workshop so every guest leaves glowing.
Grow it
Land private and corporate bookings, add new formats and grow on your own terms.
Choose your starting point
Just starting out, or already running a few workshops? Pick the workbook that fits where you are, or get both and save.
Founder pricing: the first 50 customers get these prices. After that, they go up.
Begin
Workbook 1: Start Your Workshop Business
Everything you need to go from idea to your first sold-out workshop: validating your idea, pricing, venues and your launch plan.
€59
Instant download. Lifetime access.
Get Workbook 1Grow
Workbook 2: Launch, Grow & Host Professionally
For when you're ready for more: hosting like a pro, corporate clients, repeat bookings and the systems that let you scale.
€89
Instant download. Lifetime access.
Get Workbook 2Both workbooks
The Complete Bundle
Both workbooks: the complete path from first idea to a thriving workshop business. The best way to save, and the one I'd pick.
€129€148
Instant download. Lifetime access.
Get the bundleAll prices include VAT. Digital workbooks are delivered to your inbox right after purchase.
Good to know: I'm sharing every number and lesson from my own workshops so you can see exactly what works. Your results depend on your craft, your effort and your market, but you won't be starting from scratch.
Messages like these could be yours next…
Real thank-yous from my workshop guests, unedited. This is what happens when a workshop is planned well.
Real workshops. Real rooms.
Behind every page of the workbooks: hundreds of guests, dozens of venues and evenings full of laughter.
Still wondering?
I already have a craft business. Is this still for me?
Yes. Workshops are one of the best ways to add a new income stream to an existing craft business and grow a loyal community around your products.
I've never hosted a workshop. Can I really do this?
Absolutely. Workbook 1 is written for complete beginners and walks you through every step, from your first idea to your first guest walking in.
Do I need a website or a big audience?
No. Plenty of sold-out workshops start with friends, local venues and a simple booking link. The workbooks show you how to fill seats without a large following.
Can I really make money from this?
With the right pricing, yes. You'll learn how to calculate your costs and set prices that make every workshop profitable, not just fun.
Which workbook should I start with?
New to workshops? Start with Workbook 1. Already hosting? Workbook 2 helps you grow. Want the full path? The Complete Bundle gives you both and saves you money.
Is it a printed book?
The workbooks are digital downloads, so you can start right away. You're welcome to print them if you prefer working on paper.
Is this only for people in the Netherlands?
Not at all. The principles of pricing, launching and hosting work wherever you are. Just plug in your local costs and prices.
What if I have more questions?
Send us a message any time. We're happy to help you figure out which workbook fits you best.
Ready to get paid for what you love making?
Start free with the roadmap and see exactly where you stand, or jump straight in with the workbooks.
or go straight to the workbooks
